I-PRIMO

I-PRIMO, Japan's leading wedding ring specialist, is renowned for creating exquisite pieces that symbolise love and commitment. Recognising the changing expectations of their audience, I-PRIMO aimed to elevate their online presence to reflect the brand’s elegance and sophistication. To achieve this, InsCoder conducted a comprehensive competitor analysis, designed and customized the online store, and incorporated innovative add-on features that optimize the shopping experience and strengthen customer connections. This project explores I-PRIMO's transformative journey, showcasing the strategies implemented to realise their ultimate vision of a modern, user-centric online platform.